Kugwiritsa ntchito kumalipira "kukongola"
Msika wakumwera chakum'mawa kwa Asia, womwe umayang'ana kwambiri magwiridwe antchito, uli ndi kuchuluka kwa zinthu zaku China, ndipo kufunikira kwa zodzikongoletsera, zikwama, zovala ndi zinthu zina zodzisangalatsa kukukulirakulira.Ndi gawo laling'ono lomwe mabizinesi opitilira malire a e-commerce angayang'anepo.
Malinga ndi kafukufukuyu, mu 2021, gawo la msika wazogulitsa kunja kwa malire a e-commerce a 80% mwa mabizinesi omwe adafunsidwa ku Southeast Asia adakwera chaka ndi chaka.Mwa mabizinesi omwe adafunsidwa, zinthu monga chisamaliro chamunthu kukongola, nsapato, zikwama ndi zida zopangira zovala zimaposa 30%, ndipo ndi gulu lomwe limakonda kutumizira kunja kumalire a e-commerce;Zodzikongoletsera, zoseweretsa za amayi ndi za ana ndi zinthu zamagetsi zamagetsi zimapitilira 20%.
Mu 2021, pakati pamagulu ogulitsa otentha m'malire kumalo osiyanasiyana a shopee (shrimp skin), nsanja yodziwika bwino ya e-commerce ku Southeast Asia, zamagetsi za 3C, moyo wakunyumba, zida zamafashoni, chisamaliro cha kukongola, zovala zazimayi, katundu ndi mtanda wina. -magulu amalire adafunidwa kwambiri ndi ogula aku Southeast Asia.Zitha kuwoneka kuti ogula am'deralo ali okonzeka kulipira "kukongola".
Kuchokera pamabizinesi akumayiko akunja, Singapore ndi Malaysia, omwe ali ndi anthu ambiri aku China, msika wokhwima kwambiri komanso kugwiritsa ntchito mphamvu kwambiri, ndi misika yomwe imakondedwa kwambiri.52.43% ndi 48.11% yamabizinesi omwe adafunsidwa adalowa m'misika iwiriyi motsatana.Kuphatikiza apo, Philippines ndi Indonesia, komwe msika wa e-commerce ukukulirakulira, ndiwonso misika yomwe ingatheke kumabizinesi aku China.
Pankhani ya kusankha njira, msika wodutsa malire a e-commerce kumwera chakum'mawa kwa Asia uli m'nthawi ya magawo otuluka, ndipo kutchuka kogula kwanuko pazama TV kuli pafupi ndi nsanja za e-commerce.Monga adaneneratu ken, wofalitsa nkhani wamakampani aku India, gawo lamsika lazachuma la e-commerce lidzakhala 60% mpaka 80% ya msika wonse wa e-commerce ku Southeast Asia zaka zisanu zikubwerazi.
Nthawi yotumiza: Jul-26-2022