E-commerce kumsika waku Southeast Asia ili pachimake (I)

Pakadali pano, machitidwe amisika yokhwima yodutsa malire a E-commerce ku Europe ndi United States akukhala okhazikika, ndipo Southeast Asia yomwe ikukula kwambiri yakhala msika wofunikira pakuyika kosiyanasiyana kwa ma e-commerce ambiri aku China. mabizinesi ogulitsa kunja.

100 mabiliyoni owonjezera gawoli

ASEAN ndiye bwenzi lalikulu kwambiri la China pazamalonda, ndipo B2B yodutsa malire a e-commerce imakhala yoposa 70% ya kuchuluka kwabizinesi yaku China yodutsa malire.Kusintha kwa digito pazamalonda kumapereka chithandizo chofunikira pakukula kwa bizinesi yodutsa malire a e-commerce.

Kupitilira muyeso womwe ulipo, kukwera kwa madola mabiliyoni 100 pamsika waku Southeast Asia e-commerce kukutsegulirani malingaliro ambiri.

Malinga ndi lipoti lomwe linatulutsidwa ndi Google, Temasek ndi Bain mu 2021, kukula kwa msika wa e-commerce ku Southeast Asia kudzawirikiza kawiri pazaka zinayi, kuchokera $120billion mu 2021 kufika $234billion mu 2025. kukula.Research Institute e-conamy ikuneneratu kuti mu 2022, mayiko asanu akum'mwera chakum'mawa kwa Asia adzakhala pakati pa khumi apamwamba pakukula kwa malonda a e-commerce padziko lonse lapansi.

Chiwopsezo chomwe chikuyembekezeka kukula kwa GDP kuposa kuchuluka kwapadziko lonse lapansi komanso kudumpha kwakukulu kwachuma cha digito kwakhazikitsa maziko olimba a msika wa e-commerce ku Southeast Asia.Demographic dividend ndiye chinthu chofunikira kwambiri.Kumayambiriro kwa 2022, chiŵerengero chonse cha Singapore, Indonesia, Malaysia, Philippines, Thailand ndi Vietnam chinafika pafupifupi 600million, ndipo chiwerengero cha anthu chinali chocheperapo.Kukula kwa msika komwe kumayendetsedwa ndi ogula achichepere kunali kwakukulu kwambiri.

Kusiyanitsa pakati pa ogwiritsa ntchito ogula pa intaneti otsika ndi malo otsika a e-commerce (ma akaunti amalonda a e-commerce chifukwa cha kuchuluka kwa malonda onse ogulitsa) alinso ndi mwayi wamsika womwe ungagulidwe.Malinga ndi a Zheng Min, wapampando wa Yibang mphamvu, mu 2021, ogwiritsa ntchito atsopano ogula pa intaneti okwana 30 miliyoni adawonjezedwa ku Southeast Asia, pomwe ma e-commerce akumaloko anali 5% yokha.Poyerekeza ndi misika yokhwima ya E-commerce monga China (31%) ndi United States (21.3%), kulowa kwa e-commerce ku Southeast Asia kuli ndi malo owonjezera a 4-6.

M'malo mwake, msika womwe ukukula kwambiri wa e-commerce ku Southeast Asia wapindulitsa mabizinesi ambiri akunja.Malinga ndi kafukufuku waposachedwa wa mabizinesi 196 aku China odutsa malire a e-commerce, mu 2021, 80% yamabizinesi omwe adafunsidwa pamsika waku Southeast Asia adakwera ndi kupitilira 40% pachaka;Pafupifupi 7% yamabizinesi omwe adafunsidwa adakwanitsa kukula kwachaka ndi 100% pakugulitsa pamsika waku Southeast Asia.Pakafukufukuyu, 50% yamabizinesi akumsika wakumwera chakum'mawa kwa Asia adawerengera zopitilira 1/3 yazogulitsa pamsika wakunja, ndipo 15.8% yamabizinesi amawona kumwera chakum'mawa kwa Asia ngati msika waukulu kwambiri wamalonda amalonda odutsa malire. kutumiza kunja.


Nthawi yotumiza: Jul-20-2022